This course seeks to equip students with the key conceptual, analytical and problem-solving skills to address marketing problems and decisions. Specifically, it introduces students to various marketing concepts, analyses (customer, competitor and company analysis) and marketing strategies, as well as tools and methods used in planning and implementing the four Ps (product, price, place and promotion). This course integrates theory and practice within the context of organizations operating locally and globally.
- Teacher: lyliyan, Yan Li