This is section 3 taught by Professor Tien Tsung LEE
Course Description
This course is designed to accomplish three closely related goals: 1) to introduce students to the basic logic, process, and techniques in quantitative research; 2) to provide students with a critical framework to examine communication problems and evaluate communication research; and 3) to offer students opportunities to gain hands-on experiences in empirical projects. They will learn to apply statistic software such as SPSS for both descriptive and explanative analysis.
Course Content
This course is an introduction to quantitative research methods and the focus is on research design. The course will introduce students to the principles of research, and will familiarize students with the quantitative research methods most frequently employed for media studies: survey, experiment and content analysis.
Course Intended Learning Outcomes
Upon completion of this course, students should be able to:
Identify, describe and apply quantitative methodologies.
Analyze theoretical issues in the area of quantitative methodologies.
Articulate the relations between quantitative methodologies and everyday research issues and practices.
Identify the relations between and differences regarding quantitative and other methodological approaches.
- Teacher: ttlee, Lee Tientsung